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Scale the Values, Not Just the Vision
Build systems that reflect your soul


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Todayâs Perspective Shift
From: Scaling tasks
To: Scaling truths
Theme for the Quarter: Intelligent Innovation
Theme for the Week: Designing what outlasts you
Quote of the Week:
âPlant trees under whose shade you do not expect to sit.â
⨠In Todayâs Episode:
Why values aren't fluffâthey're infrastructure
A framework to operationalize your values across your systems
How AI can amplify culture when it knows what you're about
What it means to build with alignment at the code level

Scale the Values, Not Just the Vision
Build systems that reflect your soul

đ§ ONE Smart Idea
Values arenât just words on the wall. Theyâre behavioral constraints.
They shape the choices your company makes in moments that matterâhow a deal gets handled, how a customer is treated, how a launch is paced.
What makes them powerful isnât just having themâitâs embedding them into how the business runs.
When your values are part of your SOPs, hiring criteria, AI prompts, and decision logicâŚ
youâve gone from talking about culture to scaling it.

đ Story Spark
One founder I worked with had an amazing instinct for culture.
Her team always felt connected.
Clients loved the vibe.
Everyone moved with a kind of shared rhythm.
But the more she scaled, the more she felt that rhythm starting to fray.
It wasnât a people problem.
It was a clarity gap.
So we got to work.
We turned her values into filter questions.
Each one became a prompt inside her onboarding, her hiring templates, and even her internal dashboards.
One prompt asked:
âDoes this solution reduce confusion for the clientâand the team?â
That single value, written into ops, changed the trajectory of their product roadmap.
Not because of pressure.
Because of alignment.

âď¸ Tactical Application: Operationalize Your Values in 4 Touchpoints
Letâs make this practical.
1. Hiring Filters
Create a 3-question values screen for every new role.
Example:
"What would you do if speed and integrity pulled in opposite directions?"
2. SOP Embeds
Add value-aligned prompts at the top of internal docs.
Example:
âThis process must favor simplicity over speed. Keep that in mind as you edit.â
3. Prompt Engineering
Train your AI tools to act in accordance with your values.
Example:
âWrite this outreach message in a tone that respects client time and cuts fluff.â
4. Decision Debriefs
After major decisions, ask:
âWhich values were honoredâand which were missed?â
This creates a feedback loop that strengthens your OS.
Bonus move: name your values as verbs
(âQuestion clearly.â âDeliver early.â âProtect the signal.â)
Theyâll move faster when they feel active.

đ Todayâs Sponsor:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important âsafe spaceâ as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

đ§ Intelligent Elevation
Every founder reaches the moment where output becomes easyâbut alignment gets slippery.
The faster the machine runs, the more it needs guardrails that arenât just tactical.
Values are those guardrails.
But only when they move from ideas into instructions.
When values are embedded at the operating levelâ
in prompts, permissions, policies, and playbooksâ
youâre not just scaling a business.
Youâre scaling integrity.
And thatâs how legacy grows roots.

đ§ľ Whatâs Happening in AI
Catch up on the #AI + #Business news over the last 24 hours. (December 9, 2025)
::: THE HEADLINES :::
âĄď¸ @IBM agreed to acquire dataâinfrastructure company Confluent in an $11âŻbillion deal â a major bet on scaling AIâready cloud services.
đ§ @OpenAI announced enterprise usage of its AI tools has surged â with message volume up ~8Ă since last year and worker time-savings rising.
đ @Nvidia cleared a major regulatory hurdle as the U.S. will allow export of its H200 AI chips to approved customers in China under conditions â marking a shift in chip-export policy.
đ A new report revealed many companies are cutting or consolidating AI vendor spending â highlighting growing pressure to justify AI budgets amid economic uncertainty.
đ @Google Cloudâs leadership laid out a new 3-part AI dataâcenter and energy strategy â reflecting growing concern over AIâs environmental and infrastructure footprint.
đź Enterprise AI startup Glean hit $200âŻmillion in annual recurring revenue, doubling in less than a year â a sign of strong demand for AI tools in corporates.
đ§âđť InternalâAI firm Cursor said its AIâpowered help desk now handles 80% of the companyâs internal support tickets â hinting at increased adoption of AI for enterprise operations.
::: USEFUL TECH UPDATES :::
Mistral Open-Sources a ChatGPT Rival: A new open-weight model designed to compete with GPT-3.5-level capabilitiesâespecially useful for founders who want more control.
Meta Releases AI Studio: A framework for training branded AI chat agentsâoffering more customization for founder-facing user experiences.
Runway Adds Video-to-Video Transformation: Creators can now re-style or transform video footage with text promptsâexpanding design options for storytelling.
TIP: Follow me on X to get these daily news updates faster.

đŹ Closing Insight
What you believe only becomes legacy once it becomes operational.
âCulture that ships is culture that scales.â

Before you go: Here are 2 ways I can help you scale smarter with AI
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