Today’s Perspective Shift

From: “If it sells, it scales”
To: “If it drains, it dies”

Theme for the Quarter: Tools With Soul
Theme for the Week: When Growth Feels Good Again

✨ In Today’s Episode:

• Why profitable offers can still be poisonous

• The 3E Framework: Energy, Excellence, and Edge

• A quick self-test to trim what doesn’t scale with joy

• What to do if your top seller is killing your soul

The Aligned Offer Test

How to spot (and stop) the work that’s quietly wrecking your energy

🧠 ONE Smart Idea

Your most successful offer might be your most dangerous.

Why? Because we tend to anchor on what sells instead of what sustains.

And here’s the trap:

You think:

• “It’s still converting.”

• “People are buying it.”

• “It pays the bills.”

But meanwhile…

• You’re dreading the fulfillment.

• Your team’s morale is sinking.

• You’re secretly hoping the next launch fails (so you can finally rest).

Misalignment in your offer stack doesn’t always show up in your metrics.
It shows up in your energy, your enthusiasm, your calendar clutter.

Time to test your offers, before they test your sanity.

📖 Story Spark

One founder I work with was crushing a premium group coaching offer.
$80K/month. Booked solid.
But every Monday, she’d feel sick to her stomach.

“People love it. But I hate delivering it,” she admitted.

So we ran the Aligned Offer Test (below).
The offer flunked.

It scored:

• Low on Energy

• Medium on Excellence

• High on Edge

That’s a fancy way of saying: “It’s smart. It works. It’s slowly killing me.”

She redesigned the container:
→ Shorter timeline
→ Smaller cohorts
→ Better onboarding
→ More async delivery

Now? Still profitable. Now joyful.
That’s the win.

⚙️ Tactical Application: Run The 3E Offer Test

Take your current offers (products, services, retainers, programs) and rate each on these 3 scales from 1–10:

1. Energy

• Does this light me up or leave me drained?

• Would I sell this even if it didn’t make the most money?

2. Excellence

• Am I truly excellent at this?

• Is this in my unique genius zone or just in my skill set?

3. Edge

• Does this differentiate me in the market?

• Is it deeply aligned with my positioning and POV?

🟡 Now what?

• Low scores across the board? Retire or delegate.

• High Edge but low Energy? Redesign or reposition.

• High Energy but low Excellence? Train or collaborate.

• Only high Excellence? You’re in technician mode. Time to evolve.

Use this test quarterly.
You’ll catch burnout before it becomes a business model.

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🧭 Intelligent Elevation

AI tools won’t save you from misaligned offers.
They’ll just automate your exhaustion faster.

This test isn’t about perfection.
It’s about permission.

Permission to stop selling what sells.
Permission to choose energy over ego.
Permission to design your revenue around your rhythm.

Because the most scalable thing in your business…
is your joy.

🧵 What’s Happening in AI

ThriveDesk AI adds “Fulfillment Friction Index”
Spot which offers generate the most support tickets, refunds, and frustration.

Kajabi launches “Offer Energy Tracker”
Uses AI to cross-reference delivery time, feedback, and churn to score offer alignment.

Beehiiv adds “Founder Fit Feedback”
Readers can now rate not just content, but how aligned it feels to the creator's voice.

💬 Closing Insight

If it burns you out, it’s broken.

Even if it’s profitable.
Even if it’s “what the market wants.”
Even if it’s your biggest win.

You get to evolve.
Your offers should too.

🧠 Reply with one offer that’s lost its spark
💾 Save this tip to run your own offer audit
➡️ Forward to a founder stuck in the wrong sandbox

✍️

AiScaleTips is your founder clarity compass.
Most scale with chaos. You scale by design.

— Justin Glover