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The Identity Loop SOP
Your SOPs shouldn’t just manage tasks; they should protect your identity.
Justin Glover
July 16, 2025
Today’s Perspective Shift
From: “My systems document steps.”
To: “My systems protect my standards.”
Quarterly Theme: Tools With Soul (AI + Practicality)
Weekly Theme: The Sovereign SOP
Quote of the Week:
“Clarity is the elimination of mental clutter.”
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✨ In Today’s Episode:
Why great SOPs reflect your identity (and bad ones dilute it)
How to create an SOP using the Identity Loop Framework
A real-world example: your brand’s tone and messaging SOP
The Identity Loop SOP
Your SOPs shouldn’t just manage tasks; they should protect your identity
🧠 ONE Smart Idea
Your business doesn’t scale to the level of your ambitions.
It scales to the level of your systems.
Most SOPs fail because they document steps instead of codifying identity.
The answer?
Build an Identity Loop directly into your SOPs:
Input: what starts the process
Output: the specific result
Identity Check: the standard that must be upheld every time
This is how you scale quality—not just quantity.
Keep reading 👇
📖 Story Spark
A client had outsourced her social content. It was technically correct but felt lifeless—nothing like her voice.
The issue? Her SOP documented logistics, not identity.
We added an Identity Loop:
Input: Topic idea
Output: Finished posts
Identity Check: “Does this sound like me, reflect my personality, and uphold my values?”
Within two weeks, her posts felt authentic again.
Audience engagement doubled.
And she reclaimed her voice without micromanaging.
⚙️ Tactical Application: Identity Loop SOP
Step 1: Define Your Loop Clearly
Every SOP needs just 3 elements clearly defined:
Input: What starts it?
Output: What does it produce?
Identity Check: What standard makes it uniquely yours?
Example (for a newsletter):
Input: Rough draft article
Output: Newsletter scheduled
Identity Check: Conversational, clarity-first, empowering tone
Step 2: Embed Identity Checks
At every major step, ask yourself or delegate these questions:
“Does this reflect our tone?”
“Would our readers instantly recognize this as us?”
“Is our signature voice clearly present?”
These checks become your quality-control layer.
Step 3: Automate Reminders with GPT
Turn your checks into automated prompts in ChatGPT:
“You are my Identity Checker. Review the following content against these identity standards: [List your tone, style, values]. Suggest tweaks to align with these standards.”
Instant identity enforcement—with zero micromanagement.
💸 Make Money With AI
Strategy: Sell “Brand Voice SOPs” as a micro-service to creators.
Steps:
Create identity-driven SOPs for common brand tasks (social, email, blogs)
Record Loom walkthroughs showing how to embed identity
Bundle as templates with GPT automation prompts
Offer as a DFY service ($99–$299) or template pack ($19–$49)
Creators crave voice alignment. Sell them clarity.
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🔦 Tool Spotlight: Identity Loop SOP Builder
Included inside your free kit:
✅ Identity Loop template
✅ ChatGPT identity-checker prompts
✅ Real-world brand examples
🧭 Intelligent Elevation
Your systems aren’t neutral.
They either dilute you or protect you.
Codify your identity, not just your tasks.
💬 Closing Insight
“The best SOP is one you’d be proud to sign your name to.”
🧠 Reply with one identity element you’ll embed in your next SOP
💾 Save this Identity Loop framework
🔖 Star it for your next delegation
➡ Forward to a founder struggling with outsourced voice
Before you go: Here are 4 ways I can help you scale smarter with AI
Free 3-Part Video Series – Systems with soul, tools with clarity
6-Figure AI Business Build – Watch it built around my own stack
AI Scale Kit (Physical Toolkit) – Worksheets, audits, strategy docs
AiScaleStack (Waitlist Now Open) – The business system that scales you
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AiScaleTips is your founder clarity compass.
Most scale with chaos. You scale by design.
— Justin Glover
