The ROI of Energy

Because profit doesn’t matter if you’re burned out building it.

“If you want to make some money, sell products and services…
But if you want to GET RICH, you must create and control markets”
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Today’s Perspective Shift

From: Time = money
To: Energy = currency

Theme for the Quarter: Intelligent Innovation
Theme for the Week: Measure What Makes You Free

Quote of the Week:
“What gets measured gets managed. But not everything that matters can be measured.”

Peter Drucker

✨ In Today’s Episode:

  • Why time tracking is overrated—and energy tracking is smarter

  • How to run an “Energy Audit” across offers, tasks, and people

  • A visual Energy–Excellence–Edge map for filtering work

  • A GPT prompt to calculate your Energy ROI

The ROI of Energy

Because profit doesn’t matter if you’re burned out building it.

🧠 ONE Smart Idea

Time is easy to track.
Energy? Not so much.

But ask any founder what leads to burnout…
…it’s not working “too many hours.”
It’s doing the wrong work, too often, with too little recovery.

Energy is the currency of sustainable scale.

Without it, every hour costs more than it returns.

📖 Story Spark

A founder I worked with had optimized everything:
Calendars. Team. Automation. Meetings.

Still exhausted.

So we mapped his offers by two questions:

  • What gives you energy?

  • What showcases your excellence?

Only one offer landed in the top-right quadrant.
Guess where his marketing wasn’t focused?

We repositioned.
Within 3 weeks:

  • Less friction

  • Higher conversions

  • Energy back online

This is the kind of ROI your CFO won’t see…but your nervous system will.

⚙️ Tactical Application: Run Your Energy Audit

Step 1: Map Your Current Work

Create a quadrant with these two axes:

  • Y-Axis: Gives Me Energy ←→ Drains Me

  • X-Axis: I’m World-Class At It ←→ I’m Just Okay

Now plot:

  • Offers

  • Clients

  • Meetings

  • Channels

  • Tasks

You’re looking for your “Triple E” zone:
Energy + Excellence + Edge

Step 2: Spot the Time Vampires

Anything that’s:

  • 🚨 Low energy + low excellence → Eliminate or delegate

  • ⚠ High excellence but draining → Systemize or limit

Remember:

Not all profitable tasks are worth keeping.

Step 3: Use GPT to Score Energy ROI

Prompt:

Here’s a list of my current weekly activities and offers: [list].

Rate each one based on:

1. Energy input required  
2. Energy returned (emotionally + creatively)  
3. Alignment with my edge and zone of genius

Then: suggest 3 changes I could make to reduce energy debt while preserving impact.

Track your profit in joules, not just dollars.

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🧭 Intelligent Elevation

Scaling doesn’t just require more hours.
It requires more power per hour.

And that power comes from protecting your energy like it’s capital.

“Time is linear. Energy is exponential.
Track the one that multiplies.”

If your systems don’t account for energy return,
They’re slowly bankrupting you.

🧵 What’s Happening in AI

Catch up on the #AI + business news over the last 24 hours!

💬 Nokia’s CEO likened the current AI surge to the 1990s internet boom while stressing the need for sustainable growth, not frenzy.

🔒 OpenAI announced UK data‑residency options for government & business users via its API, bolstering privacy and enterprise trust.

🚀 UnifyApps raised $50 M in a Series B round to expand its “enterprise AI operating system” that links CRM/ERP systems with intelligent automation.

TIP: Follow me on X to get these daily news updates faster.

💬 Closing Insight

Most founders optimize time.
But time without energy is just motion without momentum.

So today, ask yourself:

“Which parts of my calendar feel like a tax—and which feel like a dividend?”

Track it.
Shift it.
Design for sustainable power.

🧠 Run the Energy Audit prompt in GPT
💾 Save this for your next quarterly strategy reset
➡ Forward to a founder who’s tired—but can’t explain why

✍️

AiScaleTips is your founder clarity compass.
Most scale with chaos. You scale by design.

Justin Glover