Train the Tool, Don’t Blame the Output

Most founders fire off prompts. Few install their voice.

Author

Justin Glover
November 11, 2025

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Today’s Perspective Shift

From: Frustration with output
To: Precision in input

Theme for the Quarter: Intelligent Innovation
Theme for the Week: Personalized AI Alignment

Quote of the Week:
"The tool reflects the hand that guides it, and the mind that designs it."

✨ In Today’s Episode:

  • The 2 reasons founders hate AI output

  • Why GPT isn't "off-brand"—you were off-prompt

  • The Essence Prompt Stack for replicable alignment

  • A Notion-based swipe file to save your signature

Train the Tool, Don’t Blame the Output

Most founders fire off prompts. Few install their voice.

🧠 ONE Smart Idea

Good AI output is never accidental.
It’s trained. Curated. Repeated.

But most founders treat ChatGPT like Google:
🔍 Ask a thing → Hope for gold

When instead, you need to:
💡 Install who you are → Teach what to reflect → Iterate into alignment

This isn’t “prompt engineering.”
It’s identity translation.

If your AI doesn’t sound like you,
it’s because you never taught it how.

📖 Story Spark

A founder I advise complained:

“It sounds robotic. It’s not me.”

So I asked:
“Show me your prompt.”

It read like a legal brief:

“Write 3 social posts in an educational tone about the benefits of delegation in fast-growth startups.”

🤖 Sure, the bot followed instructions.
But it didn’t sound like him because it didn’t know him.

We rebuilt it together:

“Write 3 short social posts like me: confident but human, clarity-first, with a witty sting. No filler. Use my language from this voice doc [link]. Speak like I’m texting a smart founder who’s 1 espresso deep.”

Bam.
It landed.
Because the tool was finally trained on truth.

⚙️ Tactical Application: Build Your Essence Prompt Stack

You don’t need 100 prompts.
You need 1 identity filter that works across everything.

Step 1: Define Your Voice Block

  • Tone: 3 words (e.g. “strategic, rebellious, clarity-first”)

  • Rhythm: short or long sentences? Casual or precise?

  • Language: metaphors, stories, power phrases?

Step 2: Add Brand Belief Anchors

  • “I believe…” statements (3–5 max)

  • Contrarian views or unpopular opinions

  • Things your AI should never say

Step 3: Wrap Into Your Prompt

Example format:

“Write this in my voice. I speak like [3 words]. Keep it [tone instructions]. Reflect these beliefs: [bullets]. Reference this doc: [link].”

Now paste that into ChatGPT’s custom instructions, Notion templates, or any recurring AI workflow.

This is your Essence Prompt Stack.
Train it once. Use it everywhere.

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🧭 Intelligent Elevation

Founders don’t fail because AI is “off.”
They fail because they never defined what “on” looks like.

So don’t just prompt.
Program.
Don’t just ask.
Install.

“Train your tools until they sound like you. Then let them scale you.”

🧵 What’s Happening in AI

Catch up on the #AI + #Business news over the last 24 hours. (November 11, 2025)

::: THE HEADLINES :::

⚡️ @C3_AI is exploring a sale, sparking takeover chatter in the enterprise‑AI software sector.

📈 #Wall Street surged as AI‑related names like @Nvidia and @PalantirTech led a broad tech rebound.

🧠 @Intel’s top AI executive left after just six months to join @OpenAI, marking another talent shake‑up in the chip sector.

📊 #SoftBank Group sold a roughly $5.8 billion stake in @Nvidia amid growing AI investment repositioning.

💼 The “circular money” challenge in mega AI infrastructure deals is gaining attention as investors question long‑term structure.

::: USEFUL TECH UPDATES :::

📐 @ChatGPTapp Adds #Prompt Memory Templates Now you can assign saved tone blocks across chats.

🖋️ #Jasper’s “Brand Voice” Tool Upgrades to v2 Upload longform samples, get deeper tone mimicry in outputs.

🛠️ #Lex Launches Prompt Bank by Category Organize prompts by tone, use case, and campaign—great for team sharing.

TIP: Follow me on X to get these daily news updates faster.

💬 Closing Insight

You don’t need AI to sound smarter.
You need it to sound like you on your best day.

And that only happens when you install your essence first.

“Don't automate until you can articulate.”

💾 Save this prompt framework before your next AI session
🧠 Reply and share your tone words
➡ Forward this to a founder frustrated with their outputs

✍️

AiScaleTips is your founder clarity compass.
Most scale with chaos. You scale by design.

— Justin Glover