Today’s Perspective Shift

From: Scaling by hiring
To: Scaling by encoding

Theme for the Quarter: Intelligent Innovation
Theme for the Week: Business as Conscious Craft

✨ In Today’s Episode:

• The mistake that breaks most delegation

• The Craft-to-Code Loop

• How to turn wisdom into workflows

• A tool to clone your process, without losing your magic

Don’t Hire the Hustle (Codify the Craft)

How to delegate without diluting your edge.

🧠 ONE Smart Idea

You don’t scale by hiring hands—you scale by encoding head + heart.

Most founders try to solve burnout with bodies:

But what you actually need is a systemized soul.

The best builders don’t just delegate work.
They codify craft—so the magic scales without needing a mind-reader.

📖 Story Spark

A few years ago, I hired a brilliant assistant.

She was proactive, fast, detail-oriented. A dream.

And yet… everything she touched?
Felt off.

• Emails weren’t in my voice.

• Tasks got done, but missed nuance.

• Clients started asking, “Did you write this?”

That’s when I realized:
👉 She wasn’t the problem. My lack of codification was.

I’d hired hustle without translating the craft.
No philosophies, no playbooks, no principles to guide her.

So I pulled back.
I recorded my reasoning, my phrasing, my invisible rules.
We turned it into a living doc—my Craft Codex.

Not only did she thrive after that…
But I could now scale the invisible assets of my business.

⚙️ Tactical Application: The Craft-to-Code Loop

Here’s how to delegate without dilution:

1. Capture

Record you doing the task—but narrate your thought process as you go.

• What are you noticing?

• What would most people miss?

• Why are you doing it this way?

Use tools like Loom or Tella for this.

2. Codify

Summarize the key principles:

• What's the goal behind this task?

• What are the 3 rules or checks that define excellence here?

• What language/tone/story must be present?

3. Calibrate

Hand off the task. But don’t disappear.

• Watch early reps.

• Offer micro-edits.

• Praise nuance.

This is how your craft becomes their craft.

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🧭 Intelligent Elevation

Systems are stories in disguise.

They tell your team:
“This is how we do things here.”

But most SOPs strip away what matters.
They’re bullet points with no backbone.

Instead, turn your instinct into infrastructure.

• Not just how you do it

• But why

• And what you believe about doing it well

Because your culture isn’t what you say.
It’s what your systems repeat.

🧵 What’s Happening in AI

Catch up on the #AI + business news over the last 24 hours!

ChatGPT Now Personalizes Tone on the Fly
A/B testing shows GPT now responds in your writing style—even across sessions.

Zapier + Notion = AI-Linked SOP Libraries
New integration lets you log AI outputs directly into structured SOP folders.

Descript Launches Auto-Tone Matching
Clone your voice and tone, perfect for building craft-aware training videos.

💬 Closing Insight

Your genius isn’t in how fast you do the task.
It’s in how you think through it.

And that? Is scaleable.

💾 Save this tip if your team’s growing fast
🧠 Reply with your favorite SOP tool
➡ Forward this to a founder who's hiring

✍️

AiScaleTips is your founder clarity compass.
Most scale with chaos. You scale by design.

— Justin Glover